Messenger marketing is the practice of using mobile chat apps to facilitate business and connect with prospects and customers. It leverages mobile messaging platforms such as Facebook, Telegram, WhatsApp, or WeChat to reach the target market.

Messenger marketing provides an easy, convenient, and quick way for businesses to reach millions of people from anywhere in the world. Companies send marketing messages in any form, including text, videos, audios, and images, or set up bots. Customers, in turn, learn what a particular brand is selling and buy the products or services offered. When implemented correctly, messenger marketing strategies improve relationships with customers and boost sales.

Why use messenger marketing for business?

According to Statista, 61% of companies say that traffic and lead generation is their biggest challenge. Reaching prospects and boosting brand awareness through most marketing methods is difficult, expensive, or both. Currently, there are more active users on messaging apps than social media apps. That is why businesses are using messenger marketing to connect with prospects, boost lead generation, and increase conversions. It is now the go-to way for marketers to reach and engage with customers at lower costs.

Approximately 18% of adults use messaging apps to ask for customer support from online sellers, while 43% of millennials use these apps to research products. Most businesses, therefore, are leveraging chatbots, especially on messenger apps, to provide on-demand responses to leads as well as customers in real-time and increase sales.

How does messenger marketing work?

Messenger marketing allows a business or internet marketers to subscribe users to their campaigns in a messaging app such as Facebook Messenger or Telegram via widgets on the website. Once a prospect or customer has subscribed, a business can then send marketing messages such as images, videos, GIFs, or communicate with customers through a live chat. Marketers can launch a messenger marketing strategy with SendPulse by merely setting up an account.

Messenger Marketing

  • Facebook Messenger marketing
  • Telegram marketing

Chatbots provide convenient content delivery with a higher open and click rate compared to traditional marketing channels. They allow brands to send relevant notifications and reminders about upcoming events and offer excellent opportunities to re-engage prospects. Besides, they can help your sales and technical support department to answer users' questions, collect orders, register people for events, and promote your brand.

Facebook Messenger Marketing

Today, Facebook Messenger is the most popular messaging application, with 1.3 billion users already on Facebook. According to recent data from Statista, Facebook Messenger is the leading mobile messaging application in the US, with 103.55 million active users in 2018. Therefore, Facebook provides the perfect platform for marketing.

How to start Facebook Messenger marketing with SendPulse?

With SendPulse it's as easy as pie. Follow the instructions.

  1. Sign up with SendPulse and go to Messengers
  2. Connect your Facebook page to SendPulse to set up a chatbot
  3. Collect a subscriber list with a subscription widget
  4. Create and send your campaign

In our Knowledge Base, you'll find a step-by-step guide to create a chatbot and connect it to your Facebook page.

Before you send campaigns, users should initiate a conversation with your bot. To collect a subscriber list, place a subscription widget on your site. Here you'll find the instructions that will help you create a chat widget for your site.

Telegram marketing

Telegram is kicking into gear now. Lots of brands have already evaluated its benefits. You can grow its list by creating a chatbot with SendPulse builder.

How to start Telegram marketing with SendPulse?

It will take you less than 15 minutes. Follow the instructions.

  1. Create a bot with @BotFather
  2. Copy the token value and paste it to your SendPulse account

In our Knowledge Base, you'll find a more detailed guide to creating a Telegram bot.

Messenger Marketing Tips and Best Practices

Here are some tips and best practices to gain the most from this relatively new marketing trend:

  • Build and update the chatbot based on customer feedback;
  • Send notifications to the existing list of customers too, focusing on engagement;
  • Describe the bot to customers and prospects in the brand’s marketing material;
  • Promote the chatbot in specific places, which the target prospects are likely to visit;
  • Personalize the bot for more relevant and timely interactions;
  • Keep it simple by limiting the number of options available.

References

  1. The article comes up with 4 Facebook marketing strategies you should try.
  2. The article offers seven ways to use Facebook messenger for your marketing.
  3. The article provides 7 Facebook marketing tips from the pro.

Start messenger marketing

FAQ

SendPulse is a multichannel marketing platform that provides automated emails, SMS, web push notifications, chatbot builder that helps answer users' requests. You can use chatbots in Facebook Messenger and Telegram to automate communication with your audience, reducing the workload on your sales department, customer support, and HR teams.

It’s easy. Register with SendPulse, connect your Facebook account, and create a chatbot. Besides, you can use Facebook Business to create highly-targeted ad campaigns in Messenger’s Feed.

Facebook launched Ads for Messenger feed in January 2017, while AI chatbots were launched a year later, in January 2018.

As for 2020, there are 40 million businesses on Messenger and 300,000 active chatbots.

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