Cloud marketing is a process that implies the use of digital platforms to provide customers with personalized experiences. The approach involves reaching customers online through social media channels, email campaigns, websites, and offering products or services. By personalizing content to the needs of each customer, a brand can improve buyer experience, increase visibility, and drive sales.
In this article, we’ll unveil the advantages of cloud marketing and review the 5 best cloud marketing platforms.
Advantages of Cloud Marketing
Cloud marketing is the number one way to effectively approach customers and make them engage. Customized content is more customer orientated. It means that targeted ads, personalized emails, and relevant campaigns are more likely to hook the audience and win attention. These marketing tools help customers find solutions for their problems. Moreover, cloud marketing is beneficial for companies. With its help, business owners can:
- instantly connect with the target audience;
- establish strong relationships with customers;
- get to know their consumers;
- personalize emails, ads, and campaigns;
- send relevant information;
- win customers’ attention;
- save costs on implementing traditional advertising methods;
- quickly update clients on the upcoming releases, campaigns, and promotions.
The benefits are clear now, yet you need a platform that fits your main purpose. Let’s review the best of them so that you can choose the most appropriate.
Top 5 Cloud Marketing Platforms
In this section, we’ve gathered the most powerful services that help your business sell online effectively. Let’s begin with SendPulse, a multifunctional platform.
SendPulse is an all-in-one marketing service that will come in handy for big and small businesses. Its well-developed products like bulk email service, chatbots, CRM, landing pages, and web push notifications will help reach your customers in no time and promote your product among interested people.
SendPulse’s chatbot is a perfect choice if you need to provide your customers with excellent customer support, onboard them quickly, and accept payments. Our service empowers you to set up chatbots for most used social media like Facebook Messenger, WhatsApp, Instagram, and Telegram. The most outstanding chatbot’s feature is its ability to receive payments. This means that you can accept payments from customers via your chatbot. To set up such a chatbot, you’ll only need a couple of minutes to add a payment button and integrate the necessary payment system.
SendPulse’s email service will empower you to tailor email templates to your liking with its drag-and-drop editor, customize emails based on your subscribers’ preferences, and send email campaigns to the right subscribers at the most suitable moment. You can also make use of the most crucial platform key features: personalization, segmentation, A/B testing, Automation 360, and email scheduling.
Below you can see one of the featured templates you can use to design your email campaign and customize it for your subscribers.
Free plan: Available forever.
Paid plan: From $8 per month.
Cision, a cloud-based solution related to public relations, helps businesses establish a positive image in the market and among consumers. The platform keeps you always updated on your mentions, latest news, products, and competitors. With Cision, you can identify opinion leaders. You can pick up the most suitable digital media platforms to distribute your content and win the attention of your target audience. Then, create personalized pitches and campaigns and distribute them. You can monitor statistics and make some changes in your campaigns to establish strong relationships with customers.
Below you can see the dashboard where you can monitor mentions, sentiment, and top publishers.
Free plan: —
Paid plan: From $600 per month.
Salesforce provides you with all the necessary marketing tools for sales and relationship management. Startups and large enterprises can benefit from the service’s CRM. Its customizable CRM has a built-in AI. The platform’s Customer 360 captures the necessary data from all available sources that include emails, support channels, and calendars. You can always have access to your list of leads and their data. Salesforce is flexible. It means that you can run your campaigns on multiple channels to interest your customers. Moreover, you’ll be able to keep an eye on your sales funnel with the sales forecasting feature.
With Salesforce, you can create a personalized buyer journey and ensure a seamless buyer experience at multiple channels. Salesforce helps manage campaigns successfully and improve their performance, send relevant newsletters to subscribers, generate leads and qualify them, assess mobile messaging, and analyze the results.
The dashboard below demonstrates the lead’s card where you can qualify your prospect.
Free plan: 14-day trial.
Paid plan: From $25 per user per month.
Marketo is a perfect solution for B2B sales. So, if you need to sell your product directly to customers, you should consider another platform. However, if you are interested in B2B sales, you can take advantage of Marketo’s marketing automation, lead management, email marketing, and revenue attribution. The platform allows its users to segment their customers, personalize content, engage with the audience through different marketing channels, nurture customers at every stage of their buyer journeys.
Below you can see Marketo’s dashboard and list of customers based on the profitability they bring to the business.
Source: Adobe Experience League
Free plan: —
Paid plan: From $895 per month.
Oracle is a multifunctional marketing solution that helps collect data on one platform, engage with your customers, and communicate the relevant message to the right people. The service is a perfect fit both for B2B and B2C. This platform enables you to launch cross-channel marketing campaigns.
The platform covers email marketing, targeting, and segmentation, A/B testing, and optimization. With its help, you can also launch multi-channel campaigns and use web push, email, SMS, and social media platforms. It also helps improve the performance of campaigns and gain a high return on investment. Oracle’s CRM is a leading product with ROI management tools. With its help, you can nurture leads and track the performance of your campaigns.
Below you can see the pipeline analysis, appointments, contacts, opportunities, tasks, etc.
Free plan: 30-day free trial.
Paid plan: Starting from $75 per month.
In a nutshell, cloud marketing is a must for every business that wants to effectively reach its customers. As more and more people go online and use online platforms, you should be ready to provide personalized experiences: personalized emails and offers, targeted ads, and relevant campaigns. Special platforms will help you improve the quality of communication with customers.
- In this article, you’ll find the best cloud marketing platforms.
- This article provides readers with the definition and advantages of cloud marketing.
Last Updated: 24.05.2022