Do you have an email address? Do you have a habit of checking your inbox at least once a day? If your answers to both these questions are “Yes,” you may have an idea of why email marketing is so effective nowadays.
No wonder that small, medium, and large businesses all over the world use email marketing as a tool of their internet business. Still, many people consider email marketing to be spam. They are right, BUT only if the email marketing is aimed at making money. Remember, if you are only in it for money, you’ll never succeed in email marketing.
Indeed, there are businesses email marketing of which you admire while checking your inbox. You’re not going to unsubscribe or to mark their email as spam. You’re looking forward to their emails. Have you ever thought about why?
Why is email marketing so effective?
It is easy to start
You don’t need to be a programmer or to have exceptional technical skills to start your email marketing. Companies that offer email services do their best to make your work easier and more automated. What is important is creativity and relevant content. Original email template design, useful and interesting content is the basis.
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Blow up sales and boost user engagement with email campaigns. Make use of pre-designed templates, personalization, segmentation, and a free plan!
It targets the most interested customers
This point is essential to your work. So that your email not regarded as spam. Send it only to the right people. Take care of your mailing lists, never buy them. A purchased mailing list will harm your business, and people will not only unsubscribe but also mark emails as spam for one simple reason – they don’t care about what you are doing.
The second point is to keep customers interested and engaged. For example, if a person ordered from your online-store a book about the Renaissance or sonnets by William Shakespeare, you will mind this and advise the same genre or poets in the future.
Prices of companies that offer email services are not high. Of course, it depends on a number of features you’d like to use, but some of them even have free pricing plans.
Possible to track the results
Email services make it possible to track the results of your campaigns, like email open rates, CTR, bounces, errors. This allows you to make significant improvements to your work, optimize it, and adjust to your audience’s needs and preferences.
Customer feedback plays an essential role in email marketing. Feedback is easy to get, ask your clients for their opinion about your work or to leave a review. It will not only give you an idea of what can be improved but encourage new potential customers. Feedback can play the role of user-generated content. People tend to believe other people, the same clients as they are, more. Besides, it will increase brand awareness, and you won’t spend extra money.
Helps to be closer to a customer
Email marketing can be easily automated to your advantage. For example, triggered emails. One of the types is a welcome email. A welcome email is sent after the registration on your site. A different kind of trigger is an email sent on a special event – customer’s birthday, for example. It’ll show that you care. Moreover, you can offer a special discount on this occasion.
Check out these reactivation emails. Would you unsubscribe after looking at them?
Despite the fact that money should not be your aim, we can’t but admit its importance. It’s stated that email gives much more ROI than any possible channel.
Besides, it’s not a secret that the average return on email marketing investment is $40 for every dollar spent.
Email marketing is not the easiest, but the best way to establish relationships with your clients. Choose email marketing, and remember to be original and relevant!
Last Updated: 23.01.2020