How to Create an Automation That Starts When a Subscriber Is Added to a Mailing List

Open "EMAIL" — "Automations." Click "Create new automation."

Creating a new automation

Fill in the campaign information.

Campaign settings

Specify "Add subscriber" as the starting condition of the flow.

Select a mailing list. The automation will be launched for subscribers who are added to this mailing list.

To relaunch the automation, if a subscriber is repeatedly added to the list linked to this automation, enable the "Start when a subscriber is added to the list multiple times" option.

Click "Apply."

Setting the flow start

Drag the "Email" block to the editor field and link it to the flow start. Specify in what time after adding a subscriber to the mailing list to send an email. Add a subject, for example, "Thank you for subscribing," and the content of the email. Click "Apply" to save the settings.

Adding an email to the flow

Bind the "Condition" block to the "Email" block. Choose opening an email as the condition for sending the next email. Set the period during which the service should wait for the condition to be met. Click "Apply" to save the settings.

Condition settings

Bind two "Email" blocks to the "Condition" block — one for the "no" option, the second one for the "yes" option. For each "Email" block, specify how long after meeting a condition to send the next email. For example, if you specify "After 1 day" as the sending time for each "Email" block, the email will be sent to subscribers one day after opening the "Thank you for subscribing" email, and the second email will be sent to subscribers three days after sending the "Thank you for subscribing" email.

Add the subject and content of the emails. Save the blocks settings.

Dividing the flow in two branches

Continue to develop the flow using the "Condition" and "Email" blocks.

Adding more blocks to the flow

Add a goal for better segmentation of recipients. For example, add three "Goal" blocks into the editor field — "Opened all emails," "Opened some emails," "Not opened any emails." Enable the option "Stop series for the subscriber if the goal is triggered." Connect each "Goal" block with the appropriate flow branch.

Goal settings

Go to the "Stat and conversions" tab on the automation page to track statistics on it.

Statistic on the automation

Also, you can re-launch an autoflow to the entire mailing list. This feature allows you to launch a flow for contacts you added to a list before creating the autoflow or during a pause (start "Add to mailing list" tracks only those contacts that were added to the book after starting autoflow. Feature “Launch on mailing list” allows sending to those, who were added before.)

Please note that if you enable the "Start when a subscriber is added to the list multiple times” option as a start condition of the flow, contacts who have already received the flow will be moved to the flow start again.

To start the autoflow for your mailing list, open the flow and click "Launch for mailing list."

Flow start

Please note that you can run an autoflow for a mailing list once every 5 minutes. You can run multiple autoflows for the same mailing. When uploading addresses to the send queue, you can upload addresses to the mailing lists, the two processes do not interfere with each other.

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