One of the first choices email marketers should make while launching a new campaign is whether to use single or double opt-in. In this article, we'll explain the characteristics of each as well as their difference, so that you can choose the best option for you.
single opt-in vs double opt-in
On the SendPulse blog, we share interesting ideas and trends, useful practices. You will definitely find something useful in the "single opt-in vs double opt-in" section!